by admin
on August 25, 2013
in News, Science
Students and teachers are to wear these devices to measure excitement, attention, anxiety, boredom or relaxation in order to measure teacher effectiveness.
Wikipedia says neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. So the Gates Foundation joins Google, CB S, and Frito-Lay in looking for ways to measure consumer reactions to products.
Put a Galvanic Skin Response (GSR) bracelet on every kid in the class and you can measure teacher effectiveness in keeping their attention.
by admin
on July 16, 2013
in Interviews, Science
The research highlights that there is an alarming 'hidden epidemic' of rises in neurological deaths between 1979-2010 of adults (under 74)...Of the 10 biggest Western countries the USA had the worst increase in all neurological deaths, men up 66% and women 92% between 1979-2010...Research in 16 countries points to the explosion in electronic devices, rises in background non-ionising radiation- PC's, micro waves, TV's, mobile phones; road and air transport up four-fold increasing background petro-chemical pollution; chemical additives to food etc.
by admin
on July 16, 2013
in News, Science
ABC News Videos. "There can also be long-term effects for sleep-deprived adolescents.The risk from the intense light is most significant for adolescents...
"They're at much greater risk of later developing anxiety disorders, depressive illnesses, substance abuse issues and also, on the more physical side, they're at increased risk of poor glycaemic control, diabetes and so on."